Shape attitudes.

sway decisions.

shift behavior.

influence 51: Move people

COMPLIMENTARY ARTICLES

Looking for a brief introduction to some of the content Influence 51 delivers? Enjoy a collection of complimentary articles.

Loss Aversion

Nudging and Choice Architecture

Empathy and Its Limitations

Framing

Conformity and Groupthink

Political Disagreement

Cognitive Dissonance

Pricing Psychology

Prosocial Behavior

Social Pain

Subconscious Influence

How Political Dispositions Form

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