teaching psychological strategies. building PSYCHOLOGical strategists.
Whether you’re operating a business, managing a political campaign, or organizing a fundraising event, your goal is ultimately identical: to influence others. The problem, of course, is that humans, when viewed individually, are remarkably complex. Each consumer, employee, voter, or potential donor is unique, possessing his or her own preferences, motivations, and behavioral profiles.
Humans as a whole, however, are far more predictable. There are a variety of factors that consistently influence how people think, behave, and ultimately make decisions. When you understand these factors, you can better influence these processes.
That's where I come in. At its core, what I do is simple: I teach people about people. More specifically, I teach my clients how to apply insights from psychological and behavioral science to optimize their chances of success in a variety of industry-specific objectives. I show organizational leaders, sales and marketing professionals, campaign managers, fundraising charities, trial lawyers, and many others how to think like psychological strategists. In doing so, I provide them with a tremendous competitive advantage.
Organizational Leaders and People Managers
Become a more effective people leader by understanding how humans think and behave, as well as how to leverage strategies such as nudging, social norm adherence, and mimicry to optimize your influence potential.
Political Campaigns and Lobbying Firms
Earn a larger share of votes by better understanding the psychology that underlies political decision-making and how to more potently influence voters by using techniques such as metaphorical and linguistic framing.
Influence your customers to spend more and leave happier by employing techniques such as anchoring, choice architecture, and training your wait staff on how to use tactics such as arguing against self-interest.
Charities, Non-Profits, and Fundraising Causes
Understand the psychological mechanisms that influence an individual to donate to a cause as well as how to maximize donation activity by engendering competitive altruism and harnessing the identifiable victim effect.
Sales, Communications, and Marketing Teams
Learn how to communicate more effectively and sell more convincingly by minimizing psychological reactance, improving instantaneous evaluations of trust, and employing tactics such as priming.
Learn how to better persuade members of a jury by understanding how to instantaneously enhance their evaluations of your warmth and competence and how to use phenomena such as cognitive dissonance to win cases.
For clients looking for an educational immersion into the subject matter, keynotes are an ideal option.
For clients in search of a consultative partnership, advisory services would be well-suited to your needs.
For clients wishing to equip their teams with a repertoire of skills, trainings are sure to serve well.
For clients hoping to receive individualized, one-on-one attention, coaching sessions are the perfect choice.
What moves people? This is the question that drives the work Mr. Tartaglione does. Trained as both a psychologist and behavioral scientist, he partners with some of the world’s most powerful organizations to help them better understand how to influence attitudes, decisions, and behavior. Co-author of Our Search for Belonging: How Our Need to Connect is Tearing Us Apart, he holds a Master's (MSc) with Distinction in Social Cognition from University College London as well as a Master's (MA) in the Social Sciences (with a concentration in Behavioral Economics and Political Psychology) from The University of Chicago.