A behavioral science partner for HR, Talent, Learning, and Leadership Development professionals who want research-backed skills their teams can use to communicate persuasively, motivate action, and drive change that actually sticks.
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About the Founder
Most development programs teach leaders what to say. Far fewer teach what actually makes people listen, trust, decide, and act.
That's the gap I help organizations close — with research-backed skill-building in influence, strategic communication, decision-making, and change.
Whether the goal is to:
I serve as an educator and advisor, translating cutting-edge research into practical tools and usable frameworks that my clients can immediately apply to the situations they face every day.
Client Testimonial
IN A CLASS OF HIS OWN.
Michèle Boudria, Retired President & CEO, and Jeff Kroll, Senior VP & Chief of Staff, McDonald's Restaurants of Canada
The Problems We Solve
Clients work with us when they want their leaders to be better at the human side of execution — earning buy-in, shaping decisions, communicating with influence, and turning good strategy into real behavior.
They want their leaders to build the influence skills that turn ideas, strategies, and decisions into adoption on the ground.
They want their managers to communicate persuasively — in feedback, in change rollouts, and in the moments that shape culture.
They want their teams to lead change in ways that earn real buy-in, not just polite compliance.
A change initiative is sound on paper, but adoption has stalled.
A senior leader has a high-stakes moment ahead, but a rehearsed deck won't be enough.
What We Do
Three research-backed practice areas, grounded in decades of behavioral science and designed to be applied across every context a leader faces — from one-on-one feedback and internal alignment to high-stakes change rollouts and strategic decisions.
Attitudes are complex. Learn how we form them and what causes us to reconsider them in order to craft communication strategies that connect, convince, and ultimately change minds.
If you understand how people choose, you can better predict what they'll choose. Learn about the factors that influence choice to more effectively impact consumer, legal, and organizational decision-making.
If we want to drive people to take action, we need to understand the dynamics of behavior change: what inspires us to engage, motivates us to participate, and shifts the way we operate?
Client Testimonial
HE IS THE BEST ON THE PLANET AT WHAT HE DOES.
H Walker, Human-Centered Strategies Officer, Boys & Girls Clubs of America
What We Offer
From electrifying keynotes to engaging workshops to fully-customized courses, Influence 51 provides organizations with world-class learning experiences that are captivating, research-backed, and immediately applicable.
Team Programs
Go beyond executive coaching to experience executive skill-building. Personalized, one-on-one sessions that will make you a more effective leader, a more persuasive communicator, and a more impactful catalyst of change.
1-on-1 DevelopmentClient Testimonial
NOTHING SHORT OF AMAZING.
Janel Bales, Marketing Coordinator, Wallace Engineering
Who We Work With
Learn how to confidently inspire teams, how to stimulate engagement and productivity, and how to quickly motivate action.
3 video previews
Learn how consumers make financial decisions, how to build trust, and how to present options in a way that guides choice.
3 video previews
Learn how to influence judgment and decision-making, how to persuade with storytelling, and how to frame messages for maximum impact.
3 video previews
Learn about the psychology of fundraising, how to inspire empathy, and how to compel others to support your cause.
3 video previews
Learn how to communicate with empathy, how to improve adherence to recommendations, and how to inspire healthy choices.
3 video previews
Learn how to connect with constituents, how to craft persuasive messaging, and how to communicate effectively across the political aisle.
3 video previews
Learn how to encourage citizens to make greener choices, participate in elections and community events, and adopt healthier lifestyles.
3 video previews
Learn how to enhance customer experience, how to increase sales, and how to use choice architecture to influence customer decisions.
3 video previewsGet Started
Take the 5-minute assessment to determine your default influence style and uncover specific opportunities to become more persuasive.
Take the Assessment
A short, free guide for leaders who want to understand how behavioral science can make them more effective, and how to begin applying it immediately.
Download the GuideWhat Clients Say
IN A CLASS OF HIS OWN.
JonRobert has been a critical partner for us over the last few years. He is truly in a class of his own when it comes to delivering complex content in an engaging, accessible, and highly effective manner. From the outset, he demonstrated a deep understanding of our team's needs and tailored the sessions to ensure relevance and impact. He has a unique strength in connecting with any audience, whether they are our corporate staff, our restaurant managers, or our Franchisees. JonRobert's approach is not only informative but also inspiring — encouraging active participation, fostering curiosity, and equipping our team with practical tools and insights that we could immediately apply in our roles. The feedback from participants is always overwhelmingly positive, with many highlighting his clarity, knowledge, and enthusiasm as key factors in their learning experience. JonRobert's work has been transformational and continues to make a lasting impression, and we are so grateful for the value and partnership he brings to our organization.
ABSOLUTELY CAPTIVATING.
JonRobert is absolutely captivating… easily one of my most highly-rated and requested consultants.
TRULY AN EXPERT IN HIS FIELD.
JonRobert's learning experiences have been very valuable to BGCA. He is truly an expert in his field, but beyond his mastery of the content itself, his greatest gift is his ability to distill complex concepts into actionable insights in an engaging, thought-provoking, and relatable way. His sessions have empowered our leadership team to lead with greater impact, creating a culture of collaboration and purpose across our National Office and network of more than 5,000 Boys & Girls Clubs.
NOTHING SHORT OF AMAZING.
The three-day webinar series JonRobert presented was nothing short of amazing. The presentation content was interesting and applicable for nearly any profession. We couldn't have booked a better program speaker to deliver value to our membership. Highly recommended.
HIS INSIGHTS ARE INVALUABLE.
Using psychological strategies to influence attitudes and behavior might sound overwhelming, but JonRobert has consistently made it easy for us to understand and apply. As professionals who spend their days trying to build relationships and impact decision-making, his insights are invaluable.
INCREDIBLY IMPACTFUL.
What an impact JonRobert made with his presentation. Delivered superbly to a diverse audience, he was able to explain many gems around messaging that everyone could grasp, engage with and use. His ideas will certainly be incorporated to enhance our future message framing.
I WAS BLOWN AWAY.
I had the chance to attend the Five Principles of Influence preview course, and I was blown away. JonRobert doesn't just teach ideas — he builds a bridge from principle to practice. Whether it was the psychology of strategic communication, loss aversion, framing, or the behavioral roots of influence, he offered a clear conceptual starting point, walked us through real-world applications, and layered in stories and research that made it all stick. One of the most fascinating moments was when he broke down why liberals and conservatives frame values so differently — nuanced, evidence-based, and deeply relevant to how we influence across divides. But beyond the content, it's JonRobert's facilitation style that stands out. He brings clarity without oversimplifying, invites insight without overwhelming, and shares knowledge with both humility and depth. If you're trying to create behavior change, shape better outcomes, or simply communicate more powerfully, this course is a must.
ENGAGING, THOUGHT-PROVOKING, AND EFFECTIVE.
JonRobert was engaging, thought-provoking, and effective. His style worked great for our National Marketing and Communications cohort. He presented the content in a way that capitalized on inherent human behaviors and connected them to Stand-specific examples in the areas of message framing and voter turnout. His presentation was memorable and direct.
MEMORABLE, SIGNIFICANT, AND INCREDIBLY RELEVANT.
JonRobert is engaging, articulate, and intelligent. I have to be honest: I've taken part in many trainings, but what I learned in just two hours with JonRobert was memorable, significant, and incredibly relevant.
ONE OF THE BEST… NOT TO BE MISSED.
Our attendees have consistently said he delivers ‘one of the best seminars’ and is ‘one of the best speakers at the expo.’ He provides a very unique set of insights that are extremely valuable in understanding consumer psychology which you can incorporate in any industry. His sessions are not to be missed.
STOP READING THIS TESTIMONIAL AND HIRE HIM NOW.
JonRobert masterfully blends lessons of behavioral science and pop culture together, challenging your own assumptions about the world — and people — around you. His presentations are engaging, thought-provoking, and certain to entertain. Stop reading this testimonial and hire him now.
A Note from Dr. Tartaglione
For years, I’ve studied the science of influence: how we move people to think, choose, and behave differently. And now I teach my clients how they can use these insights to become more effective leaders and develop smarter strategies.
I’d love to show you how, too.
JonRobert Tartaglione, Ph.D.
Let's Talk
Book a complimentary 30-minute call with JonRobert to discuss your team, your goals, and how behavioral science can help you get there.