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HOW DO WE MOVE PEOPLE?

How can we communicate in ways that maximize the impact of our messages; that persuade people to think differently?

How can we influence the choices people make based on the way we present, describe, and compare different options?

How can we motivate action, whether it be driving engagement, encouraging participation, or inspiring behavior change?

For years, I’ve studied influence: how we move people to think, choose, and behave differently. And now I teach clients how they can use this research to develop better leaders and smarter strategies.

I’d love to show you how, too.

Sincerely,

SHAPE ATTITUDES

SHIFT DECISIONS

CHANGE BEHAVIOR

INFLUENCE 51
MOVE PEOPLE