Shape attitudes.
sway decisions.
shift behavior.
influence 51: Move people
OUR MOST REQUESTED TOPICS
One of our favorite things to do is to create bespoke, completely customized learning solutions that are tailored to the unique needs of our clients. However, many clients find that our off-the-shelf solutions are exactly what they need.
THE FIVE PRINCIPLES OF INFLUENCE
What if I told you that understanding just five things about human nature could make you a more impactful leader, a more persuasive communicator, and a more potent catalyst of change?
In this course, you’ll learn:
How cognitive quirks impact our judgments and decisions
How our social and political natures shape how we see and interact with the world
How you can dramatically increase your persuasive potential based on A) how you approach someone and B) how you structure and present your appeal
If you’re leading a team, championing a cause, or just someone who wants to better understand what makes people tick, this course is for you.
THE PSYCHOLOGY OF EFFECTIVE AND STRATEGIC COMMUNICATION
Why do some messages inspire change and motivate action while others fall flat?
In this course, you’ll learn:
How small changes in wording can fundamentally shift perception
Why people respond better to narratives than statistics
How to frame your messages to maximize their persuasive potential
If you want to communicate more effectively - in business, leadership, or every day life - this course is for you.
THE PSYCHOLOGY OF PERSUASION AND ATTITUDE CHANGE
Have you ever tried to change someone’s mind on a polarizing topic? If you were unsuccessful and left feeling frustrated, you’re not alone.
In this course, you’ll learn:
Why persuasion is more about adopting the right approach than finding the best argument
How to build trust and create connection with a conversation partner
How you can get your messages to be properly considered rather than just argued against
If you’re a leader, a lawyer, a politician, or someone who just wants to learn how to change minds, this course is for you.
THE PSYCHOLOGY OF POLITICAL DIVISION
What are the fundamental differences that separate the way liberals and conservatives think and see the world?
In this course, you’ll learn:
Why liberals and conservatives have different views of human nature
Why they rely on different moral values when determining right from wrong
How they differ in the way they think about and approach the topic of justice
If you want to better understand political differences and have more productive cross-party conversations, this course is for you.
THE PSYCHOLOGY OF MOTIVATION AND BEHAVIOR CHANGE
Why is it so hard to get people to change their behavior, even when they want to change?
In this course, you’ll learn:
How to design “nudges” and incentive systems to guide behavior in desirable directions
How to use social norm information to inspire change
How to harness cognitive dissonance to reinforce change and make it “stick”
If you’re a leader, HR professional, or just someone who wants to motivate change with less frustration, this course is for you.
THE PSYCHOLOGY OF EMPATHY
Empathy isn’t just about “being nice.” Research shows that it’s both an organizational tool and a leadership superpower.
In this course, you’ll learn:
How empathy promotes greater workplace engagement, collaboration, and communication
How to listen in a way that fosters both understanding and rapport
How teams can use perspective-taking techniques to identify blind-spots and improve strategies
If you’re a people manager, team leader, or just someone who wants to connect with greater depth and lead with greater impact, this course is for you.
THE PSYCHOLOGY OF BUILDING EFFECTIVE CULTURES
Cultures aren’t what’s written in the employee handbook - they’re the unspoken rules than influence how people show up, make decisions, and interact with one another.
In this course, you’ll learn:
How cultures silently communicate “how we do things around here”
Why trust, autonomy, and purpose are critical components to building great cultures
How leaders can actively shape and change cultures
If you’re an organizational leader, change management professional, or just someone who wants to better understand how our cultures impact our performance, this course is for you.
THE PSYCHOLOGY OF JUDGMENT AND DECISION-MAKING
From the order in which options are presented to the way questions are framed, countless subtle factors influence the choices we make every day.
In this course, you’ll learn:
Why default options are so powerful
How “decoy options” affect our decisions
Why providing people with more choice often leads to reduced satisfaction
If you’re someone who wants to make better decisions - or more effectively guide the decisions of others - this course is for you.
THE THREE PILLARS OF HUMAN NATURE
By learning just three things about human nature, you can start to get a much better understanding of the factors that impact how we think, behave, and decide.
In this course, you’ll learn:
How our brains impact the way we make decisions
How our social nature drives our behavior
How our political ideologies shape our perceptions
If you truly want to understand the psychological factors that play a defining role in determining who we are and how we see the world, this course is for you.
THE PSYCHOLOGY OF INCLUSION AND BELONGING
Craving a sense of belonging is more than just a superficial impulse - it’s a survival instinct.
In this course, you’ll learn:
How social rejection is processed at the level of the brain in a similar way as physical pain
How a sense of belonging boosts productivity, innovation, and cognitive performance
What behavioral science can teach us about embedding inclusion and connection into our professional ecosystems
If you want to understand the science of belonging, and why fostering a sense of inclusion matters - both personally and professionally - this course is for you.
ready to be the most INFLUENTIAL LEADER in the room?
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