Shape attitudes.

sway decisions.

shift behavior.

influence 51: Move people

REGISTER FOR OUR UPCOMING WEBINARS

Influence for lawyers

Thursday, September 4th at 12:30 PM EST

Duration: 45-Minutes

LIMIT 5 SEATS PER ORGANIZATION

Every word you speak in court is an attempt to influence. Are you using what research actually shows works?

As a lawyer, your success hinges on your ability to persuade - whether you're arguing before a judge, presenting to a jury, or negotiating with opposing counsel. But most legal training focuses on precedent and procedure, not the psychological principles that actually determine whether your arguments land.

This webinar reveals what decades of peer-reviewed research in psychology and behavioral science teach us about influence, persuasion, and decision-making - insights that can transform your effectiveness in almost every legal context. You’ll be equipped with evidence-based techniques that go far beyond traditional advocacy training. Moreover, you'll learn not just what to do, but why it works psychologically, giving you tools you can adapt to any legal situation throughout your career.

What You'll Learn:

  • How cognitive biases influence decision-makers and how to account for them

  • Research on what makes legal arguments more memorable and persuasive

  • What social psychology reveals about group decision-making in the jury room

  • How framing effects can dramatically alter how evidence is perceived

  • What behavioral science teaches about building rapport and trust under adversarial conditions

  • "I was blown away"

    "I had the chance to attend the Five Principles of Influence preview course, and I was blown away by how intentionally the experience was designed. JonRobert doesn’t just teach ideas—he builds a bridge from principle to practice. Whether it was the psychology of strategic communication, loss aversion, framing, or the behavioral roots of influence, he offered a clear conceptual starting point, walked us through real-world applications, and layered in stories and research that made it all stick. One of the most fascinating moments was when he broke down why liberals and conservatives frame values so differently—nuanced, evidence-based, and deeply relevant to how we influence across divides. But beyond the content, it’s JonRobert’s facilitation style that stands out. He brings clarity without oversimplifying, invites insight without overwhelming, and shares knowledge with both humility and depth. If you’re trying to create behavior change, shape better outcomes, or simply communicate more powerfully—this course is a must."

    Mohit Gurnani, Northwestern School of Education and Social Policy

  • "His impact was tremendous"

    “JonRobert came in and instantly became one of our most highly-requested consultants. His impact was tremendous. He has a unique ability to explain insights from psychology and behavioral science in a way that is simple, applicable, and extraordinarily engaging. Whether you're looking to develop smarter leaders, design more effective strategies, or just gain a competitive edge, I can't recommend him highly enough.”

    H Walker, Director, McDonald’s

  • "Absolutely Captivating"

    “JonRobert is absolutely captivating...easily one of my most highly-rated and requested consultants.”

    LeeMichael McLean, Director, Vizient

  • "Engaging, Thought-Provoking, and Effective"

    “JonRobert was engaging, thought-provoking, and effective. His style worked great for our National Marketing and Communications cohort. He presented the content in a way that capitalized on inherent human behaviors and connected them to Stand-specific examples in the areas of message framing and voter turnout. His presentation was memorable and direct.“

    Johanna Mateo, National Marketing and Communications Director, Stand for Children

  • "His Insights are Invaluable"

    “Using psychological strategies to influence attitudes and behavior might sound overwhelming, but JonRobert has consistently made it easy for us to understand and apply. As professionals who spend their days trying to build relationships and impact decision-making, his insights are invaluable.”

    Michael Geary, Former CEO, SMPS

  • "Nothing Short of Amazing"

    “The three-day webinar series JonRobert presented was nothing short of amazing! The presentation content was interesting and applicable for nearly any profession. We couldn’t have booked a better program speaker to deliver value to our membership. Highly recommended!”

    Janel Bales, Marketing Coordinator, Wallace Engineering, Education Director, SMPS Oklahoma & Paige Criswell, Senior Proposal Coordinator, Garver, President, SMPS Oklahoma

  • "Truly An Expert In His Field"

    “JonRobert's learning experiences have been very valuable to BGCA. He is truly an expert in his field, but beyond his mastery of the content itself, his greatest gift is his ability to distill complex concepts into actionable insights in an engaging, thought-provoking, and relatable way. His sessions have empowered our leadership team to lead with greater impact, creating a culture of collaboration and purpose across our National Office and network of more than 5,000 Boys & Girls Clubs.”

    Felicia Robinson, Senior Vice President and Chief HR Officer, Boys & Girls Clubs of America

  • "Incredibly Impactful"

    “What an impact JonRobert made with his presentation. Delivered superbly to a diverse audience, he was able to explain many gems around messaging that everyone could grasp, engage with and use. His ideas will certainly be incorporated to enhance our future message framing!”

    Damian Leonard, Marketing Manager, Ronald McDonald House Charities UK

  • "What I Learned in Just Two Hours Was Memorable, Significant, and Incredibly Relevant"

    “JonRobert is engaging, articulate, and intelligent. I have to be honest: I've taken part in many trainings, but what I learned in just two hours with JonRobert was memorable, significant, and incredibly relevant.”

    Jill Fink, Executive Director, Food Moxie

  • "One of the Best...Not to Be Missed"

    “Our attendees have consistently said he delivers 'one of the best seminars' and is 'one of the best speakers at the expo.' He provides a very unique set of insights that are extremely valuable in understanding consumer psychology which you can incorporate in any industry. His sessions are not to be missed!”

    Patricia Copela, Manager, Clarion UX

  • "Stop Reading this Testimonial and Hire Him Now"

    “JonRobert masterfully blends lessons of behavioral science and pop culture together, challenging your own assumptions about the world - and people - around you. His presentations are engaging, thought-provoking, and certain to entertain. Stop reading this testimonial and hire him now.”

    Andy MacCracken, Co-Founder, National Campus Leadership Council

“THE BEST ON THE PLANET AT WHAT HE DOES”

Founder and CEO JonRobert Tartaglione is a psychologist and behavioral scientist by training. He’s studied the factors that influence how people think, behave, and make decisions at several of the world’s top universities, culminating in a Ph.D. in Psychology from the University of Cambridge.

His motivation behind starting Influence 51 was simple: to bring research-backed insights on how to use psychology and behavioral science to develop more effective leaders, more persuasive communications, and more successful strategies to the individuals who can actually use them.

But it’s not just fascinating, cutting-edge content that sets JonRobert apart; it’s how he delivers that content. Entertaining, engaging, and immediately applicable - there’s a reason he’s been called “the best on the planet at what he does.”

We don’t think it will take you long to see why.