using psychology and behavioral science to give you a competitive edge

When I started Influence 51, the goal was simple: I wanted to teach people about people. I wanted to help people better understand the factors that impact our attitudes, our decisions, and our behavior.

Why? Because I knew it could make them better at what they do.

Whether we realize it or not, most businesses are people businesses. The vast majority of our success depends on influencing others: to follow our lead, support our cause, vote for our candidate, buy our product, etc.

And ultimately, the more you know about psychology – how we think, decide, and why we do what we do – the more effective you can be in these endeavors. Even a slightly more advanced understanding of human nature can make leaders more effective, political campaigns more engaging, lawyers more persuasive, fundraisers more impactful, and businesses more productive.

Ultimately, that’s what I wanted to do: I wanted to build a company where I could be the “X factor” for a collection of leaders and organizations around the world; the person they turned to when they wanted to gain a competitive edge. I knew I couldn’t make bad leaders good or bad strategies successful, but by equipping clients with a few simple insights from psychology and behavioral science, I can make the good ones great.

I hope we get the chance to work together.

Sincerely,

JonRobert “Tat” Tartaglione

Founder and CEO