Shape attitudes.

sway decisions.

shift behavior.

influence 51: Move people

BETTER LEADERS, SMARTER STRATEGIES

For the vast majority of us, our success fundamentally depends on how well we can influence others – to follow our lead, support our cause, vote for our candidate, trust our advice, or consider our ideas.

The bad new is this: there is no magic formula for changing hearts and minds; no “secret” that will enable you to suddenly persuade and convince anyone with absolute certainty. And unfortunately, anyone who tells you that there is is selling you a lie.

But the good news is this: psychologists and behavioral scientists like myself have been studying the factors that alter how people think, behave, and decide for decades. And we’ve made some fascinating discoveries.

We now understand why people make “irrational” decisions (and how you can encourage more intelligent decision-making). We know why it’s so hard for teams to break out of cycles of groupthink and truly innovate (and which strategies can disrupt these patterns). We’ve uncovered more effective ways for leaders to connect, inspire, and motivate, and have developed evidence-backed methods to make arguments more compelling, make messages more memorable, and make habit-breaking and behavior change initiatives stick.

The research is there, but most organizations aren’t aware of it.

That’s where I come in. I specialize in teaching clients about the science of how to shape attitudes, sway decisions, and shift behavior; how organizations can leverage simple, powerful insights from psychology and behavioral science to train more impactful leaders, develop more persuasive campaigns, and build more successful strategies.

In short, I teach my clients how to move people. I’d love to show you how, too.

Sincerely,

"His impact was tremendous"

“JonRobert came in and instantly became one of our most highly-requested consultants. His impact was tremendous. He has a unique ability to explain insights from psychology and behavioral science in a way that is simple, applicable, and extraordinarily engaging. Whether you're looking to develop smarter leaders, design more effective strategies, or just gain a competitive edge, I can't recommend him highly enough.”
H Walker, Director, McDonald’s
"Absolutely Captivating"

“JonRobert is absolutely captivating...easily one of my most highly-rated and requested consultants.”
LeeMichael McLean, Director, Vizient
"Engaging, Thought-Provoking, and Effective"

“JonRobert was engaging, thought-provoking, and effective. His style worked great for our National Marketing and Communications cohort. He presented the content in a way that capitalized on inherent human behaviors and connected them to Stand-specific examples in the areas of message framing and voter turnout. His presentation was memorable and direct.“
Johanna Mateo, National Marketing and Communications Director, Stand for Children
"His Insights are Invaluable"

“Using psychological strategies to influence attitudes and behavior might sound overwhelming, but JonRobert has consistently made it easy for us to understand and apply. As professionals who spend their days trying to build relationships and impact decision-making, his insights are invaluable.”
Michael Geary, Former CEO, SMPS
"Nothing Short of Amazing"

“The three-day webinar series JonRobert presented was nothing short of amazing! The presentation content was interesting and applicable for nearly any profession. We couldn’t have booked a better program speaker to deliver value to our membership. Highly recommended!”
Janel Bales, Marketing Coordinator, Wallace Engineering, Education Director, SMPS Oklahoma & Paige Criswell, Senior Proposal Coordinator, Garver, President, SMPS Oklahoma
"Truly An Expert In His Field"

“JonRobert's learning experiences have been very valuable to BGCA. He is truly an expert in his field, but beyond his mastery of the content itself, his greatest gift is his ability to distill complex concepts into actionable insights in an engaging, thought-provoking, and relatable way. His sessions have empowered our leadership team to lead with greater impact, creating a culture of collaboration and purpose across our National Office and network of more than 5,000 Boys & Girls Clubs.”
Felicia Robinson, Senior Vice President and Chief HR Officer, Boys & Girls Clubs of America
"Incredibly Impactful"

“What an impact JonRobert made with his presentation. Delivered superbly to a diverse audience, he was able to explain many gems around messaging that everyone could grasp, engage with and use. His ideas will certainly be incorporated to enhance our future message framing!”
Damian Leonard, Marketing Manager, Ronald McDonald House Charities UK
"What I Learned in Just Two Hours Was Memorable, Significant, and Incredibly Relevant"

“JonRobert is engaging, articulate, and intelligent. I have to be honest: I've taken part in many trainings, but what I learned in just two hours with JonRobert was memorable, significant, and incredibly relevant.”
Jill Fink, Executive Director, Food Moxie
"I was blown away"

"I had the chance to attend the Five Principles of Influence preview course, and I was blown away…JonRobert doesn’t just teach ideas—he builds a bridge from principle to practice. Whether it was the psychology of strategic communication, loss aversion, framing, or the behavioral roots of influence, he offered a clear conceptual starting point, walked us through real-world applications, and layered in stories and research that made it all stick. One of the most fascinating moments was when he broke down why liberals and conservatives frame values so differently—nuanced, evidence-based, and deeply relevant to how we influence across divides. But beyond the content, it’s JonRobert’s facilitation style that stands out. He brings clarity without oversimplifying, invites insight without overwhelming, and shares knowledge with both humility and depth. If you’re trying to create behavior change, shape better outcomes, or simply communicate more powerfully, this course is a must."
Mohit Gurnani, Northwestern School of Education and Social Policy
"One of the Best...Not to Be Missed"

“Our attendees have consistently said he delivers 'one of the best seminars' and is 'one of the best speakers at the expo.' He provides a very unique set of insights that are extremely valuable in understanding consumer psychology which you can incorporate in any industry. His sessions are not to be missed!”
Patricia Copela, Manager, Clarion UX
"Stop Reading this Testimonial and Hire Him Now"

“JonRobert masterfully blends lessons of behavioral science and pop culture together, challenging your own assumptions about the world - and people - around you. His presentations are engaging, thought-provoking, and certain to entertain. Stop reading this testimonial and hire him now.”
Andy MacCracken, Co-Founder, National Campus Leadership Council

building soft skills through hard data

Influence 51 was founded with the goal of bringing the most powerful research from psychology and behavioral science to the leaders, teams, and organizations who could use it most. From the science of connection and communication to influence and impact, we equip you with the skills to more effectively engage, persuade, and motivate.

PROFESSIONAL DEVELOPMENT THAT ACTUALLY develops better PROFESSIONALS

Combining high-quality, research-backed insights with a delivery style that makes learning both engaging and entertaining, JonRobert Tartaglione does more than just inspire - he equips people with the tools to be better leaders and build more successful strategies.

RESULTS TRUSTED BY

“THE BEST ON THE PLANET AT WHAT HE DOES”

Founder and CEO JonRobert Tartaglione is a psychologist and behavioral scientist by training. He’s studied the factors that influence how people think, behave, and make decisions at several of the world’s top universities, culminating in a Ph.D. in Psychology from the University of Cambridge.

His motivation behind starting Influence 51 was simple: to bring research-backed insights on how to use psychology and behavioral science to develop more effective leaders, more persuasive communications, and more successful strategies to the individuals who can actually use them.

But it’s not just fascinating, cutting-edge content that sets JonRobert apart; it’s how he delivers that content. Entertaining, engaging, and immediately applicable - there’s a reason he’s been called “the best on the planet at what he does.”

We don’t think it will take you long to see why.

OUR CLIENT PORTFOLIO

CORPORATE LEADERS AND PEOPLE MANAGERS

Learn how to confidently inspire teams, how to stimulate engagement and productivity, and how to quickly motivate action.

FREE PREVIEW
POLITICAL STRATEGISTS AND POLICY-MAKERS

Learn how to connect with constituents, how to craft persuasive messaging, and how to communicate effectively across the political aisle.

FREE PREVIEW
LAWYERS, LITIGATORS, AND LEGAL PROFESSIONALS

Learn how to influence judgment and decision-making, how to persuade with storytelling, and how to frame messages for maximum impact.

FREE PREVIEW
CHARITY AND NON-PROFIT ORGANIZATIONS

Learn about the psychology of fundraising, how to inspire empathy, and how to compel others to support your cause.

FREE PREVIEW
LOCAL GOVERNMENTS AND THEIR COMMUNITIES

Learn how to encourage citizens to make greener choices, participate in elections and community events, and adopt healthier lifestyles.

FREE PREVIEW
FINANCIAL INSTITUTIONS AND WEALTH ADVISORS

Learn how consumers make financial decisions, how to build trust, and how to present options in a way that guides choice.

FREE PREVIEW
RESTAURANTS AND FOOD SERVICE PROFESSIONALS

Learn how to enhance customer experience, how to increase sales, and how to use choice architecture to influence customer decisions.

FREE PREVIEW
HEALTHCARE PRACTITIONERS AND ORGANIZATIONS

Learn how to communicate with empathy, how to improve adherence to recommendations, and how to inspire healthy choices.

FREE PREVIEW