Shape attitudes.
sway decisions.
shift behavior.
influence 51: Move people
The psychology of MOTIVATION AND BEHAVIOR CHANGE
Why is it so hard to get people to change their behavior, even when they want to change?
In this course, you’ll learn:
How to design “nudges” and incentive systems to guide behavior in desirable directions
How to use social norm information to inspire change
How to harness cognitive dissonance to reinforce change and make it “stick”
If you’re a leader, HR professional, or just someone who wants to motivate change with less frustration, this course is for you.
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