Shape attitudes.
sway decisions.
shift behavior.
influence 51: Move people
The psychology of MOTIVATION AND BEHAVIOR CHANGE
Evidence-based practices to encourage engagement, motivate action, and catalyze change.
Why is it so hard to get people to change their behavior, even when they want to change?
In this session, you’ll learn:
How to design “nudges” and incentive systems to guide behavior in desirable directions
How to use social norm information to inspire change
How to harness cognitive dissonance to reinforce change and make it “stick”
If you’re a leader, HR professional, or just someone who wants to motivate change with less frustration, this session is for you.
CONTENT PREVIEW
I’d like TO LEARN MORE ABOUT HAVING this CONTENT DELIVERED as…
“THE BEST ON THE PLANET AT WHAT HE DOES”
Founder and CEO JonRobert Tartaglione is a psychologist and behavioral scientist by training. He’s studied the factors that influence how people think, behave, and make decisions at several of the world’s top universities, culminating in a Ph.D. in Psychology from the University of Cambridge.
His motivation behind starting Influence 51 was simple: to bring research-backed insights on how to use psychology and behavioral science to develop more effective leaders, more persuasive communications, and more successful strategies to the individuals who can actually use them.
But it’s not just fascinating, cutting-edge content that sets JonRobert apart; it’s how he delivers that content. Entertaining, engaging, and immediately applicable - there’s a reason he’s been called “the best on the planet at what he does.”
We don’t think it will take you long to see why.
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