Shape attitudes.
sway decisions.
shift behavior.
influence 51: Move people
The psychology of JUDGMENT AND DECISION-MAKING
The psychology underlying how we choose and, critically, how to influence choice.
From the order in which options are presented to the way questions are framed, countless subtle factors influence the choices we make every day.
In this session, you’ll learn:
Why default options are so powerful
How “decoy options” affect our decisions
Why providing people with more choice often leads to reduced satisfaction
If you’re someone who wants to make better decisions - or more effectively guide the decisions of others - this session is for you.
CONTENT PREVIEW
I’d like TO LEARN MORE ABOUT HAVING this CONTENT DELIVERED as…
“THE BEST ON THE PLANET AT WHAT HE DOES”
Founder and CEO JonRobert Tartaglione is a psychologist and behavioral scientist by training. He’s studied the factors that influence how people think, behave, and make decisions at several of the world’s top universities, culminating in a Ph.D. in Psychology from the University of Cambridge.
His motivation behind starting Influence 51 was simple: to bring research-backed insights on how to use psychology and behavioral science to develop more effective leaders, more persuasive communications, and more successful strategies to the individuals who can actually use them.
But it’s not just fascinating, cutting-edge content that sets JonRobert apart; it’s how he delivers that content. Entertaining, engaging, and immediately applicable - there’s a reason he’s been called “the best on the planet at what he does.”
We don’t think it will take you long to see why.
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