Shape attitudes.
sway decisions.
shift behavior.
influence 51: Move people
The psychology of JUDGMENT AND DECISION-MAKING
From the order in which options are presented to the way questions are framed, countless subtle factors influence the choices we make every day.
In this course, you’ll learn:
Why default options are so powerful
How “decoy options” affect our decisions
Why providing people with more choice often leads to reduced satisfaction
If you’re someone who wants to make better decisions - or more effectively guide the decisions of others - this course is for you.
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