Shape attitudes.

sway decisions.

shift behavior.

influence 51: Move people

THE FIVE PRINCIPLES OF INFLUENCE

What if I told you that understanding just five things about human nature could make you a more impactful leader, a more persuasive communicator, and a more potent catalyst of change?

In this course, you’ll learn:

  • How cognitive quirks impact our judgments and decisions

  • How our social and political natures shape how we see and interact with the world

  • How you can dramatically increase your persuasive potential based on A) how you approach someone and B) how you structure and present your appeal

If you’re leading a team, championing a cause, or just someone who wants to better understand what makes people tick, this course is for you.

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