the psychology of persuasion and attitude change

Research-backed ways to pitch ideas, shift perspectives, and change opinions.

Have you ever tried to change someone’s mind on a polarizing topic? If you were unsuccessful and left feeling frustrated, you’re not alone.

In this session, you’ll learn:

Why persuasion is more about adopting the right approach than finding the best argument
How to build trust and create connection with a conversation partner
How you can get your messages to be properly considered rather than just argued against

If you’re a leader, a lawyer, a politician, or someone who just wants to learn how to change minds, this session is for you.

free CONTENT PREVIEW

I’d like TO LEARN MORE ABOUT HAVING this CONTENT DELIVERED as…

“THE BEST ON THE PLANET AT WHAT HE DOES”

Founder and CEO JonRobert Tartaglione is a psychologist and behavioral scientist by training. He’s studied the factors that influence how people think, behave, and make decisions at several of the world’s top universities, culminating in a Ph.D. in Psychology from the University of Cambridge.

His motivation behind starting Influence 51 was simple: to bring powerful, research-backed insights on how to use psychology and behavioral science to develop more effective leaders, more persuasive communications, and more successful strategies to the individuals and organizations who could actually use them.

But it’s not just fascinating, cutting-edge content that sets JonRobert apart; it’s how he delivers that content. Entertaining, engaging, and immediately applicable - there’s a reason he’s been called “the best on the planet at what he does.”

We don’t think it will take you long to see why.

Learn more about jonrobert and influence 51