Shape attitudes.

sway decisions.

Have you ever tried to change someone’s mind on a polarizing topic? If you were unsuccessful and left feeling frustrated, you’re not alone.

In this course, you’ll learn:

Why persuasion is more about adopting the right approach than finding the best argument
How to build trust and create connection with a conversation partner
How you can get your messages to be properly considered rather than just argued against

If you’re a leader, a lawyer, a politician, or someone who just wants to learn how to change minds, this course is for you.

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