"I had the chance to attend the Five Principles of Influence preview course, and I was blown away…JonRobert doesn’t just teach ideas—he builds a bridge from principle to practice. Whether it was the psychology of strategic communication, loss aversion, framing, or the behavioral roots of influence, he offered a clear conceptual starting point, walked us through real-world applications, and layered in stories and research that made it all stick. One of the most fascinating moments was when he broke down why liberals and conservatives frame values so differently—nuanced, evidence-based, and deeply relevant to how we influence across divides. But beyond the content, it’s JonRobert’s facilitation style that stands out. He brings clarity without oversimplifying, invites insight without overwhelming, and shares knowledge with both humility and depth. If you’re trying to create behavior change, shape better outcomes, or simply communicate more powerfully, this course is a must."
Mohit Gurnani, Northwestern School of Education and Social Policy